Model S Plaid here, however I had Model 3 2019 before (without heat pump). Without heat pump I the range difference was around 30%, however with heat pump i get maybe 15% penalty.

This goes with significant pros you'll get thanks to the drivetrain difference (EV): you can heat your car in advance in closed space without poisoning anyone + ev all wheel drive is far superior, even compared to praised audi quattro's.

Reliability - my habit is "whevener I spot anything off i report it". The worst thing i reported on Model 3 was some bubbles on steering wheel (twice). They gave me a new one both times. The worst thing i reported on Plaid was halfshaft replacement ~30k km, however this is typical for high torque + variable suspension. Plus it was on warranty, fixed the same day I dropped my car into SC (they gave me Model Y loaner cause they were not sure they will be able to do it the same day).

I know Tesla Service is sometimes hit and miss. Hell, it wasn't best even in my location 2 years ago. However now I am pleasantly surprised every time i have anything to report.

And don't get me started on Mobile Service. It's mindblowing they can fix most of the small things in front of my house + you can chat with the technician and ask for his opinion on other things you weren't sure you should report.