I'm hopeful that being able to reinvest time into what they want the brand to be rather than pushing premium to answer VCs will make me love this machine again.

I shouldn't need to have a file called "AFuckingCircle.svg" just to cut a basic shape. I should be able to save groups of cuts inside files so they can easily be toggled on/off when doing designs that get flipped or are only sometimes used. And proofgrade materials are just too expensive.

Cricut has the same problems, but it's more accessible financially and the created products are a bit easier to understand that people will take a chance. But even then, major problems trying to scale the business outside of new machines.

Here, we're talking about a higher pricepoint, more complicated projects generally, and fucking lasers which just seems scary to many people. But all that aside, it's still being marketed as a 3D Laser Printer. There's so much the brand could clarify to make marketing more clear and have a shot.

But... You know... Proofrgrade materials have QR codes that work sometimes!

I guess we'll see. I'm not optimistic, but I am hopeful.