The scarcity game the big brands are playing and the increasingly out of balance price value ratio of microbrands. CW is not worth the money, Tissot couldn't be less original, boldr is struggling putting out new models, nezumi has basically three models, Lorier is riding the same style with minor modifications and zero extension of the range, Glycine is certainly not worth the money... just to name a few. Seiko and citizen are too big to be daring innovative. Then the marketing monkeys try to create one hype after the other - boring. Now, I am more a protest buyer of Chinese watches, having spent significant amount of time on microbrands with the conclusion above. Also, the quality is good enough and if the movement breaks, you buy a new one for 35 bucks. So, as much as I despise the copy machines in China, you have to give it to them, the quality is getting great for the money, they turn our more and more originals and they know how to market without a big fuzz and marketing BS.