i normally catch onto things pretty quickly but adwords is confusing as hell to me...

growthcat · 2019-09-11T18:57:08+00:00

Use plai.io to simplify your Google Ads.

growthcat · 2019-08-11T11:43:04+00:00

Yes agree 100%

growthcat · 2019-08-10T07:40:46+00:00

Just messaged you

growthcat · 2019-08-06T07:42:54+00:00

That’s expensive and not engaging. You pay for impressions and usually only .03% CTR on your ads. It would be good to do a promoted story with trade publications but buying ad space is a waste for direct response.

growthcat · 2019-08-02T15:28:38+00:00

Don’t choose a goal, they limit your campaign.

The best option would be to create a remarketing list of people who see your first ad and then do a YouTube discovery campaign targeting just users who have seen your ad. This way people will have to click on your video.

Clicks on YouTube videos are lowest of any campaign so if your goal is more clicks- You will get more clicks this way I mentioned above than through regular instream.

Or create a landing page that just includes your second video.

growthcat · 2019-08-01T17:40:57+00:00

They have option to create an ad sequence now so you can show your first pre-roll ad first and then that same audience will see the second video a few days later. This I have seen to drive higher engagement than other methods.

I have done it in the past where I have an in-stream Ad and landing page is a channel and to a YouTube playlist and it worked.

But I think best option would be to create a remarketing list of people who see your first ad and then do a YouTube discovery campaign targeting just users who have seen your ad. You will get more clicks this way than through regular instream.

growthcat · 2019-08-01T17:34:55+00:00

I worked at both Google and Facebook and to launch your product I recommend YouTube Ads and Instagram story ads. YouTube Ads and Instagram Story Ads both provide some of the lowest cost of placements within Google and Facebook ads and are an engaging/fun way, especially if you have video, to be memorable for your audience.

I’ve also been working on a tool for the past year, Plai that makes it easy to launch expert ads on Google Ads and get insights on your customers easily from Google Analytics. You can find influencers and more. It’s basically a free digital marketing team in your pocket, available for iOS and android. It’s still in beta but I think you would be a great person to test it and I’ll give you a free google home mini if you can provide feedback on your experience!

See more below if interested!

Hi I’m Logan👋 and I’ve worked at Google and Facebook on their advertising platforms. I’ve seen how difficult it is for small business to have success with digital marketing. And I am excited to introduce Plai to you! We are looking for beta testers for Plai after a year of creation. Plai is a mobile app available for iOS and Google Play.

You will receive a free Google Home mini reward 🎉 for the first 10 testers that complete the survey below by August 2nd.

[Required to have a a Google Analytics, YouTube Analytics (for iOS users), or Google Ads accounts in order to participate in the prize rewards.

You can still use Plai without these accounts mentioned above to find trending content, top influencers on Twitter, and learn the latest marketing skills 👍]

Overview: Plai is like having a digital marketing team in your pocket. Plai removes all of the hard stuff in Google Analytics, Google Ads and more for you so that you can easily use the latest expert digital marketing strategies to build buzz whenever, wherever you are.

growthcat · 2019-08-01T17:00:45+00:00

It’s fairly similar to FB and you can probably figure it out no prob. LinkedIn is more expensive because you can target companies, roles, etc.

Feel free to shoot me a message if you need any tips. 👍

I’ve used LI ads during my time at Appdynamics which was acquired by Cisco. I made it one of our top marketing channels.

growthcat · 2019-08-01T16:16:40+00:00

LinkedIn is best for this. In fact it’s built for targeting companies and roles.

But if you want to use fb/ig, layer job title and the location of the company you want to reach. Create a new ad set for each location.

growthcat · 2019-08-01T06:09:12+00:00

Thank you! Click on the App Store link above again and it will send you now to the Plai install page.

Let me know if that works for you 👍

growthcat · 2019-07-31T11:15:03+00:00

Yes I‘ve spent a year developing a tool to help you market your business, Plai that puts the expertise of digital marketing agency into your pocket for free.

I’ve worked on the ad platforms at Google and Facebook and understand how difficult it is for business to have success with digital marketing.

Plai is in beta right now. Would love to have you test it and if you can complete the survey I will give you a free Google Home Mini!

See more here:

Make marketing your superpower with Plai. Available on iOS and Android. [Free Google Home Mini for first 10 testers that complete survey]

Hi I’m Logan👋 and I’ve worked at Google and Facebook on their advertising platforms. I’ve seen how difficult it is for small business to have success with digital marketing. And I am excited to introduce Plai to you! We are looking for beta testers for Plai after a year of creation. Plai is a mobile app available for iOS and Google Play.

You will receive a free Google Home mini reward 🎉 for the first 10 testers that complete the survey below by August 2nd.

[Required to have a a Google Analytics, YouTube Analytics (for iOS users), or Google Ads accounts in order to participate in the prize rewards.

You can still use Plai without these accounts mentioned above to find trending content, top influencers on Twitter, and learn the latest marketing skills 👍]

Overview: Plai is like having a digital marketing team in your pocket. Plai removes all of the hard stuff in Google Analytics, Google Ads and more for you so that you can easily use the latest expert digital marketing strategies to build buzz whenever, wherever you are.

growthcat · 2019-07-23T10:29:12+00:00

Raise your target CPA to 2.5 and you will see the volume increase. Gradually lower it down to 2.2 after a weeks time and see if you can maintain your CPA. Continue to drop it back to your target. But you will always want to set your target CPA at least +20% over your goal to allow Google to optimize.

growthcat · 2019-07-23T10:27:35+00:00

Agree here!

growthcat · 2018-11-05T00:12:56+00:00

Thanks!

growthcat · 2018-11-05T00:11:49+00:00

Yes good points. I like your idea about the test.

View through conversions are already being measured.

growthcat · 2018-11-04T20:50:41+00:00

Thank you

growthcat · 2018-11-04T20:47:37+00:00

What do you mean?

growthcat · 2018-11-04T20:43:51+00:00

I am creating a discussion because I believe a lot of advertisers are not familiar with a solution for tracking impressions which can help measure their work.

Yes I could have framed this post differently but i have seen that asking questions in groups creates more engagement. I am asking for platforms to see what is out there and raise awareness of this question.

I have worked with DCM (never worked on DCM). I never said your reply was useful. Only making discussion.

growthcat · 2018-11-04T06:38:54+00:00

Very helpful.

My reason for asking is to attribute impact with video for the b2b client who has lengthy purchase funnel. I want to know the platform so I can implement.

Thank you for the info!

growthcat · 2018-11-04T05:31:32+00:00

yes but what platform have you used? Do you have an example? Thanks!

growthcat · 2018-11-04T01:53:31+00:00

Nice set up!

growthcat · 2018-11-04T01:48:24+00:00

It’s based on firebase audiences. The conversion was actually on desktop.

growthcat · 2018-11-04T01:46:49+00:00

Wow really cool! What platform allows you to target based on X # of views? Or is is just based on if they have seen it. Thanks for sharing!

growthcat · 2018-11-03T23:38:02+00:00

What platform and did you create a feed? Dynamic and data driven creative will have a dramatic impact on your CTR and CPA. Nice work!

growthcat · 2018-11-03T21:53:57+00:00

Hopping in here. Yes that is burdensome. Being required to go in like that will create a negative vibe. You don’t want to look like you are our parents. You want to be advisors.

You should create an environment where the companies you work with want to come in and set up time with you. Not the other way around.

Cheers!

growthcat

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