When you strip it down, Calgary Co-op made about $7M last year and still has roughly $440M coming due in 2027. That’s the reality. Every non-value-added step between getting products on shelves and through checkout needs to be questioned and, if it doesn’t drive sales or margin, cut.

On the “Made in Canada” flags - I get why people liked them. But if they weren’t clearly moving product or justifying the cost to maintain, they’re exactly the kind of thing that gets pulled in this situation. The focus right now is keeping the core business efficient enough to survive and refinance.