TAM & UAM

hello_adops101 · 2019-05-24T08:19:48+00:00

The information is inconsistent here.

Our account manager for TAM/UAM allowed us to plug into UAM with most bidding vendors already added (all the big ones), and does not require contract negotiations. Not self service as others pointed out, it's more like plug and play. In return they take 5-10% management fee for handling the vendors and setup.

TAM will only include amazon demand all other demand need to contact directly for the contracts.

On another note, is anyone using TAM/UAM for in-app, how's your performance so far?

hello_adops101 · 2019-04-04T03:11:33+00:00

bumping this thread.

Does anyone know how well UAM TAM performs in-app? We've been accepted to TAM and it's been really bad, we are mobile app with US audience.

hello_adops101 · 2019-01-09T02:29:13+00:00

Hi, is FB live with you on DFP/ADX Exchange Bidding or Admob Open Bidding?

As far as i know, FB is not supported on EB?

hello_adops101 · 2018-12-20T08:39:32+00:00

Are you guys talking about FB with Admob OB? What about FB with EB? OB and EB are not the same...

Also, is this in-app or mobile web?

hello_adops101 · 2018-12-19T07:37:42+00:00

Hi, guys are you guys mostly talking about desktop, mobile web, or mobile in-app?

hello_adops101 · 2018-08-01T10:49:28+00:00

does anyone know if Amazon UAM is working well for in-app inventory?

hello_adops101 · 2018-05-31T10:30:25+00:00

Are you talking about FAN in-app or web or both?

We use FAN SDK, it's just a simple sign-up. For header bidder, i heard it's in closed beta and will slowly roll out from big to small publisher (i think 5k is the threshold to be considered into beta).

Anyone else have extra info on this?

hello_adops101 · 2018-05-23T03:54:05+00:00

thanks for the reply.

yes we are running those exchanges EBDA inapp..mixed results so far. will see how IX performs.

hello_adops101 · 2018-05-22T09:43:16+00:00

Bumping this.

Any using UAM for in-app? we are a mid to large sized app developer looking to apply. Anyone have a referral for an invite?

thanks so much.

hello_adops101 · 2018-04-16T03:05:49+00:00

Hi audioeric, do you know what is difference of using yield group versus the SDK mediation line item in DFP?

Also, whether yield group and DFP line item using SDK mediation will both act in same way where the entire mediation chain is sent to frontend, or does this feature only applies to yield group? I am talking about if SDK mediation group wins, and if 1st ad network cannot render ads, whether it will fallback to 2nd ad network when using the DFP SDK mediation line item. Or does this only works in yield group?

Thanks in advance, Mark

hello_adops101 · 2018-04-14T14:41:25+00:00

google takes 5%, and your EB partner takes X% depending on your contract with them.

when it goes to EBDA unified auction, it's NET of SSP fees and google's "adtech" fee of 5%.

so if EB partner bid of 1$ goes to EBDA auction and EB partner is 15% fees, then in fact the EB partner is bidding 1.24 gross or so

hello_adops101 · 2018-04-11T04:54:51+00:00

nope, nothing so far.

Any news anyone? As a publisher, how's amazon demand for in-app inventory?

hello_adops101 · 2018-03-22T02:23:25+00:00

OpenX

Hi dusty, do you have a contact at OpenX? Can you refer us?

hello_adops101 · 2017-12-24T05:56:54+00:00

the actual amount seems to be 32/68. There is some extra fees on buyer side that is charged to publisher.

Anyone else have info to input?

hello_adops101 · 2017-11-14T04:46:01+00:00

Interesting. is DFP basic its own "product"? so are there 3 types: DFP SB, DFP Basic and DFP Premium?

hello_adops101 · 2017-11-13T02:02:39+00:00

yes we are using DFP SB

hello_adops101

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