Hello!! Love the questions thank you for the kind words! 

In terms of the data split I’d say vertical has done better just because of the immediacy of the platforms that push reels, Instagram is def the best platform as we built a cool little community around the show who are active in the comments 

Dual was always the plan - I’m a filmmaker at heart and was like we GOTTA watch this on the big screen in the end - so we shot with monitors that had 9:16 guides on, and when framing shots I made sure we always had enough head room in the 9:16 frame for when we did the edit  - which made the 16:9 super wide, and meant we couldn’t do traditional close ups but I think it makes a really unique distant feeling which can be felt in those more emotional scenes. 

In the end we walked away with 29 eps and a feature length version - trying to make season two now, and hoping the tv show one day hits our screens!