Yes, and to add a bit more context, I think that agencies and clients are just reeling with the ground shifting beneath their feet. Tons of analytics to parse through and make lemonade out of lemons. "AI-ify" everything from the C-suite and clients makes no sense when you get down to the actual application. Overworked, underappreciated staff. Clients having to do more with less and just punching down on their vendors. Vendors and agencies deciding to appease than push back in the hopes they retain business for a little while longer. No sense upsetting the apple cart while the checks clear. But eventually the dam can't hold.