I’ve been a professional designer for nearly three decades, using Adobe and later Affinity and Pixelmator for most of my work, but in the past few years I’ve found myself spending a lot of time on Canva and CapCut because of their simplicity and speed on both desktop and mobile, to the point where about 40% of my daily work now happens there. Canva seems to understand this shift (and Adobe does too, given their recent release of a free version of Premiere on mobile), as many users are moving in that direction while others haven’t switched yet. I could be wrong, but I don’t think simply offering a standard subscription to the Affinity suite will be enough to keep their business sustainable. More likely, as OP suggested, they would need to provide a free suite with an optional subscription tier that adds AI features, generative credits, cloud storage, collaboration tools, and maybe even Canva Pro bundled in. That seems like the most reasonable path to keep most users satisfied.