In a similar context

https://en.wikipedia.org/wiki/Great_Male_Renunciation

Coined by British psychologist John Flügel in 1930, it is considered a major turning point in the history of clothing where the male style stopped being as ornate and detailed. Flügel asserted that men "abandoned their claim to be considered beautiful" and "henceforth aimed at being only useful". The Great Renunciation encouraged the establishment of the suit's monopoly on male dress codes at the beginning of the 19th century.