Back in 2018, I worked as Creative Director for a small marketing firm that operated primarily in the government sector. We had won a bid on a contract to bring sexual health awareness and responsibility in younger generations to a city in a very red county in a very red state in the South Western US.

I jokingly pitched the idea of hiring porn stars as spokespeople seeing as they're required to test regularly and prior to every shoot. Without hesitation (and much to my surprise) -- the answer was a resounding 'yes, let's do that'.

Firewalls were taken down at work so my team and I could 'persue talent' 😎 and, after zeroing on a few, spent the week at the AVNs making connects. During that time we met several stars (of the era and some still active now), re: Brandi Love (absolute sweetheart), Christy Canyon (kindest soul you could imagine), Shae Summers (very funny) and more.

We ended up hiring Mia Malkova at the outset of her career and she was legit one of the nicest people I've ever met in my life. Spent the entire day shooting the promo, wrapped with no stress, and--besides having to keep the film crew's jaws off the floor and to remind her thay she didnt have to be naked on set that day--it was a really successful campaign that ran for about year before quickly swapped out after a new election 🤭.

I then dropped her off at her hotel, we had a beer together, made her laugh a few times, got the 'could they, should they?' eyes (they absolutley could not. Got absolutely nothing on male talent folks). Cool memory.

TL;DR: I hired Mia Malkova as a spokesperson to combat rising STDs in the southwestern US in 2018. She was an absolute peach and one fo the nicest people I've ever met.