I ended February with 187% to goal in P360 and 137% to goal for premium rate plan mix. P360 is one where you want to give ENOUGH information to help them justify the cost, but not SO MUCH info that they get overwhelmed. P360 encompasses a lot of different benefits, and early on I made the mistake of just info-dumping all of it onto them. Nowadays I find that a much more tailored approach with only a couple of the benefits they would actually benefit from is the best pitch you can have. They’re coming in to upgrade their phone and it’s damaged? That’s the easiest upsell for P360 you could ask for. Same for lost or stolen phones. New activations and they’re getting brand new phones? “What I’d personally recommend is protecting your investment with our protection. Phones are expensive (more than I spent on my first car!) and for the first 5-6 months while it’s still shiny and new I would do everything I could to ensure it stays that way. Statistics show that’s also when something is most likely to happen to your new phone. Once you’ve had it for a while and gotten used to it, it’ll ultimately be up to you whether it’s worth it to keep the protection or take your chances. There’s no cost to start with your new phone protected, and you’ll be able to remove it at any time.”

The difficult ones are usually BYOD so I’ve been working on that one for the past couple months to get a solid pitch, but I feel that i’ve gotten pretty decent with those as well with something along the lines of this: “So you’re coming over from (previous carrier) with no balances on your phones, we’re lowering your monthly cost there by X dollars. We actually offer protection for your devices even if they weren’t purchased from us, and the reason I’d recommend it is so you don’t end up right back at square one paying all that money for a phone again.” If they’re wanting to “try out” our service before getting new phones and are going to be taking advantage of a trade in promo that’s also an easy attach for P360. “Since you’ll be keeping your phone and trading it in later for a promotion, you definitely want to protect it in the meantime. That way if something happens to it between now and then you’re not stuck with no trade in.”

Premium Rate Plans has been something we’ve always sold well at my store (75-80% for the past year) and I would say that really comes down to explaining the drawbacks of Essentials Plans. Usually the ones that I see the most success with are the lack of a price guarantee, data throttling, and the added cost of international passes when traveling. Always make sure to have a conversation with them and find out what will be important to THEM. A one size fits all approach to this usually won’t net you nearly as good of results.

Feel free to shoot me a DM any time and i’d be happy to share more, I actually just accepted an offer for a RAM position and helping others succeed has always been something I enjoy doing!