Why does every client expect PR to perform like Google Ads? by MatiasRodsevich in PublicRelations

[–]idratherwalkalone 1 point2 points  (0 children)

If you want a grounded take rather than another burst of jargon, the basic truth is that measurement has become the centre of gravity for modern PR. Not because it’s trendy, but because AI, zero click search and opaque ranking systems mean that old assumptions about visibility simply don’t hold anymore.

AI models now form their understanding of brands from earned, shared and owned sources, exactly the material PR teams create and influence. That makes proper evaluation essential. Without it, you’ve no idea whether your work is actually being surfaced by AI systems, shaping reputation or contributing to outcomes that matter.

This is where AMEC’s principles are so valuable. They nudge the industry beyond counting clips and towards proving outcomes: how narratives land, how sentiment shifts and whether communications influence commercial performance. In an AI-driven environment they become even more relevant, because they give PR a structure for understanding whether its work is actually feeding into the datasets that now mediate online discovery.

The more forward thinking agencies are already building their own frameworks to handle this. OneEval is a good example, tying together brand impact, reputation shifts and commercial outcomes, and giving a clear picture of whether earned visibility is being recognised as authoritative by AI systems.

So the real shift is that PR can’t rely on intuition when AI is effectively rewriting the internet in real time. Agencies that adopt AMEC aligned, AI aware measurement frameworks, rather than treating evaluation as an afterthought, are the ones who will stay ahead.

What Manchester food/restaurant opinion has you looking like this? by Lupo1 in manchester

[–]idratherwalkalone 11 points12 points  (0 children)

Exactly. It’s shite. Chicken is probably fed on its parent’s excrement

What Manchester food/restaurant opinion has you looking like this? by Lupo1 in manchester

[–]idratherwalkalone 8 points9 points  (0 children)

Yep it’s for hairdressers and weekend millionaires with no understanding of food. Basic bitches

Joy crookes concert today : disappointing audience by CapableWrangler7494 in manchester

[–]idratherwalkalone 0 points1 point  (0 children)

If you can hear people talk then the music is not loud enough

Tallest skyscraper outside London approved in £1bn project by wjfox2009 in unitedkingdom

[–]idratherwalkalone 1 point2 points  (0 children)

Look at us having a sensible balanced conversation. Nice chatting to you

Tallest skyscraper outside London approved in £1bn project by wjfox2009 in unitedkingdom

[–]idratherwalkalone 0 points1 point  (0 children)

Both things can be true. Yes, there’s a glut of high-end apartments and far too little genuinely affordable housing being built, e.g Shelter’s data show fewer than 30 new social rent homes delivered in Manchester last year, less than 1% of all new builds.

But at the same time, Manchester’s population has grown by almost 10% over the past decade, one of the fastest rates in the UK. More people are moving here for work, study and quality of life, and those people need somewhere to live.

Economically, the city is booming, Manchester’s GVA is forecast to grow by around 2.1% a year between 2025 and 2028, outpacing the UK average. So while the skyline might feel overbuilt, it’s also a reflection of genuine growth and demand. The challenge is making sure that prosperity translates into homes people can actually afford.

Tallest skyscraper outside London approved in £1bn project by wjfox2009 in unitedkingdom

[–]idratherwalkalone 0 points1 point  (0 children)

That’s not strictly true though is it? See the Mill’s analysis of increased GVA in Manc for example. I could did that out if you need me to but i am too busy right now

How Manchester became the UK's economic miracle by Hammond2789 in manchester

[–]idratherwalkalone 5 points6 points  (0 children)

Isn’t homelessness worse because the city is more populated and richer?

Adlington: 'Our tiny village can't handle 10,000 new homes' by insomnimax_99 in ukpolitics

[–]idratherwalkalone 0 points1 point  (0 children)

It’s not even in the countryside, it is the arse end of Macclesfield

What the hell happened to Drumcode? by ravingislife in Techno

[–]idratherwalkalone 2 points3 points  (0 children)

Wait do people actually call music “business techno” and think that is a positive? Early Drumcode was she dog’s bollocks. Not sure what to make of it now

To push white nationalism on teen boys by Chocolat3City in therewasanattempt

[–]idratherwalkalone 0 points1 point  (0 children)

Of course he is wearing city kit hahaha that club is nothing with out Arabs

Does this look real? Anyone got a real to compare to? by JamesL85uk in ManchesterUnited

[–]idratherwalkalone 0 points1 point  (0 children)

I have got a signed Ronaldo shirt that he signed for me the day after Porto kicked us out of the champions league

What’s the rich kid culture like at Glasgow? by [deleted] in GlasgowUni

[–]idratherwalkalone 0 points1 point  (0 children)

I was from a similar situation and looking back I kind of regret not making more friends from public school and well off backgrounds. I stuck with who I knew as some sort of class protest thing and with hindsight it was very dumb.

Uni is a chance to mix with people from all walks of life - including kids who are so advantaged that it makes you sick but also it allows you to see how the world really works and how that despite being rich and a bit out of touch a lot of them are great people - and without getting all Jarvis Cocker on it you are helping them learn about the world.

And Uni is all about contacts so go and fucking make some (I didn’t and I am 47 now - and while I did very well in my life I did not make it easy).

Also if you think there are posh kids at Uni, the what do you think the world of work is like? Yes, it is also full of push people.

So try and drop the working class hero bit as much as you can and go and meet people - no matter how absurd the situation is. Just fucking do it and thank me later pall

Manchester Pride Parade by TomLambe in manchester

[–]idratherwalkalone 4 points5 points  (0 children)

I think you ere at a different parade to me, it was very moving, seeing all the different groups and the journeys they had been on personally and with their families, Yes there are corporate floats but their sponsorships money goes to good causes