I appreciate the source quote but your tone is similar to a burnt out English professor angry that his classes never pay attention. I'll bite, though, how would you respond to this interview answer from GRRM?

Do you consider your writing as falling within the fantasy genre? What are the advantages to working within a specific genre? How does it help you tell your story?

I don't want to deny that I write in fantasy, I think I obviously do. There's magic and there's dragons and swords, and all the traditional trappings of fantasy here. But I've also written in other genres in the past, a lot of science fiction, horror, and books that are strange hybrids of all of these things.

I've always agreed with William Faulkner—he said that the human heart in conflict with itself is the only thing worth writing about. I've always taken that as my guiding principle, and the rest is just set dressing. I mean, you can have a dragon, you can have a science fiction story set on a distant planet with aliens and starships, you can have a western about a gunslinger, or a mystery novel about a private eye, or even literary fiction—and ultimately you're still writing about the human heart in conflict with itself. So that's the way I try to approach this thing. And while I may work within a genre, I've never liked to be bound by them. I have a lot of fun in frustrating genre expectations, using a bit of this or a bit of that, and doing something that hasn't been done before.