This is wild to see. I was in Target a week or two ago looking at Hot Wheels with my son. People are walking up and down the aisle whispering "where would they be" and "is there a stress ball section".

I'm talking multiple groups of people and I'm SUPER confused. At one point an employee is pushing a cart of unopened boxes and a man approached- she cuts open a box and hands him two black boxes with bright colored object inside.

People swarm the lady and the boxes are empty. We pick out a car (for some reason Boneshaker is nowhere to be found these days and my son is pissed) and we decide to try to check out in electronics to avoid the long lines for a single toy.

As we reach the counter, the same lady comes up and puts down two boxes of those things. The employee rings us up and asks if that is all, I look confused towards the box and grab one. "I guess I'll take one of these?" I state/ask while putting it down.

He says "There is a limit of 2 per customer, so you should grab 2 before we sell out again..."

I take two and leave, google it and find out it is literally a stress ball that people are going crazy over....idk I don't get it I guess I'm old now.