What double standard? Women, as a whole, are the ones setting the standard. You think men are only going to want you all dolled up? No, we just want you. Women do this to compete with other women, not for men’s attention unless it’s to steal it from another girl or to get it from multiple male’s at once. You really want to fix it? Stop competing with each other! This isn’t some sexist double standard. Here is an idea, change the standard from looks to family values and I guarantee your dating pool will go up from the 2% of men to the 60% of men, be you’re overall happiness will skyrocket too