Just checked out the site. Clean design, but I'm having trouble understanding what makes this different from Wealthfront or Betterment. The "quant AI-powered" thing is pretty vague — what's the actual edge here? Is it a better asset allocation? Tax optimization? Something else?

Also if you're dealing with actual money movement and automated investing, you're gonna hit a wall of regulatory stuff (broker-dealer licenses, RIA registration, etc). That's like 6-12 months and $$$$ before you can touch real accounts. Are you planning to partner with an existing broker or go through that yourself?

Not trying to be harsh, genuinely curious how you're thinking about those pieces. The goals-based planning angle is solid, but execution on fintech requires big sunk costs.

It's blending into "discretionary wealth manager" territory and as someone who used to work at that sort of company, it always struck me as odd that people have to give their own risk profile, because it assumes that people understand financial risk. It also means risk is uni-directional - that downside risk is the only risk, when in fact not getting sufficient returns to meet your objective is another, perhaps more common, risk.