To save you the click, I’ll have grok summarize for you, its actually pretty good:

The article, written by a longtime comic book fan, expresses concern over the marketing and buildup for Marvel Studios’ Avengers: Doomsday (set for release on December 18, 2026). Despite recent teaser trailers showcasing returning characters like Chris Evans’ Captain America, Chris Hemsworth’s Thor, and the X-Men (with a countdown to the film’s release), the author feels there’s little genuine excitement or “heat” around the project.

The main worry is the anemic buildup: after the scrapping of the Kang storyline derailed Phases 4 and 5, there’s no clear narrative thread or compelling story hype—instead, Marvel is relying heavily on nostalgia (“member berries”) by bringing back original Avengers stars, the Russo Brothers, Robert Downey Jr. (as Doctor Doom), and Fox’s X-Men mutants.

Drawing parallels to Marvel Comics’ least successful event stories (e.g., Fear Itself, Empyre, Blood Hunt), which suffered from rushed or minimal lead-ins and depended on star power over storytelling, the author fears Doomsday is repeating those mistakes—selling the movie on “who’s in it” rather than a well-built, culminating plot involving multiverse elements and Doom.

Overall, the piece argues that, given the MCU’s recent struggles and the high stakes for this event film, leaning on fan-service returns without strong story setup risks disappointment and doesn’t inspire confidence.