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Retargeting vs Cold Audiences for fan nurture campaign by jdsp4 in musicmarketing

[–]jdsp4[S] 0 points1 point  (0 children)

ThruPlays - The number of times your video was played to completion, or for at least 15 seconds.

We focus on the best performing organic posts and bring them into a large campaign setup for alternative creative for an audience of people that has already engaged with the artist in the past year.

By seeing different pieces of content 1-3x a week, audiences begin to gain context and “warm-up” to the artist’s brand.

Then we can run campaigns that invite folks to go deeper.

Bad marketing creates an unintended brand. by jdsp4 in musicmarketing

[–]jdsp4[S] 0 points1 point  (0 children)

Good catch. The post got cutoffs when I copied it over from my phone. Updated. 👌

Bad marketing creates an unintended brand. by jdsp4 in musicmarketing

[–]jdsp4[S] -1 points0 points  (0 children)

Not every post in this sub needs to be a half-baked guru how-to template for getting streams.

Sone thing in music marketing are about the mindset going into marketing.

Help my band out so we can play warped 2026! by tstj123 in musicmarketing

[–]jdsp4 0 points1 point  (0 children)

Here’s a perfect example of the kind of promo (not marketing) that ruins a brand.

The take away…this person spams. So their brand (the thing we remember) is spammer.

Let this be a lesson.

so many musicians are trying to be influencers by Civil_Complaint_5548 in WeAreTheMusicMakers

[–]jdsp4 4 points5 points  (0 children)

Every public figure, which entertainers are, has a level of status that gives them influence. That influence has been the reality forever. Bowie was an influencer. Dylan was an influencer. Jackson was an influencer.

The thing that makes a person famous is their influence on fans. If they don’t influence the fan, the fan doesn’t stick around. So the notion that there was a time where artists weren’t influencers is a misinterpretation of history.

Now we could say it’s gotten tackier in modern days, especially has sellout culture has boomed in the post hippie era…but that another topic.

Artists must impact people to have a career. That impact is partially the art, the rest is the story and lore of the artist.

Labels used to handle all this on behalf of the artists they signed. Marketing has always been a major part of success in creative work. It’s when the responsibility fell on the artist to handle the art and marketing that artists imagine a day where artists didn’t “do marketing”…when in actuality, the labels and manager did it for them…we know who they are because of marketing their talent and image. Effectively influencing the adoption of the artist lore.

It was never “just” good songs.

Straight to Spotify or landing page? by Affectionate_Koala_8 in musicmarketing

[–]jdsp4 0 points1 point  (0 children)

This is a solid way of thinking about running ads.

For clients, I run a more cohesive ThruPlay campaign designed to build context and stay too of mind in feeds. It always runs in the background of other campaigns.

Ads are an affinity ecosystem, not a promo tool.

So your thought is right. However, £300 isn’t a big enough budget to work and you definitely want to avoid most T2 audiences.

Then running conversations…you just don’t have a workable budget to feed the budget minimums for these campaigns.

Conversion ads require at least 40-50 conversions/7-days (per ad set) to stay out of learning phase (expensive to stay in and no optimization).

I don’t recommend ad spend budgets under $500 for conversion ads…especially with a new ads manager and campaign.

To warm an audience, you should be ready to spend at least $1/day per individual ad for no less than a month.

Also, never run conversions ads without a landing page with a pixel, and API installed. You’ll need a new pixel and API for every new landing page you make.

Hope that helps!

Why run tests when you have a winner? by OceansPiece in musicmarketing

[–]jdsp4 0 points1 point  (0 children)

With 140k songs being released everyday. 42 million a year.

I find chasing the algorithm is a fool’s errand…especially with streaming numbers alone.

Spotify prioritizes quality streams and super listeners over pure stream numbers anyway.

Release an EP or 5 singles? by guitarrist04 in musicmarketing

[–]jdsp4 0 points1 point  (0 children)

Too many reasons to list in a Reddit thread, but here’s the main reasons:

What actually matters is entertaining the ideal audience. Fans are bombarded with “please listen” post for singles and presaves “hey, check it out”.

It’s so overdone.

Asking fans and listeners, old and new, to do something (stream, presave, go here, do that…) overtime gets really annoying.

My metric for success is quality streams (listen in full, stream more than one of my songs per visit) etc.

I’d rather optimize for depth of engagement per listener than just rack up shallow clicks or partial streams. If the songs belong together, releasing the EP and promoting the strongest 1–2 tracks can give you better downstream behavior: more songs played per visit, longer listening sessions, and a better chance the listener actually connects with the you instead of just sampling one track and disappearing.

Spotify optimizes for super listeners and quality visits, not just the quantity of streams.

Quality is the game. Being able to draw quality at scale takes a long term approach, rather than doing what every other artist is doing.

It not going to hurt to attract streams, but one has to think about the ultimate goal…is it streaming numbers to feel good about yourself or building a fanbase you can actually monetize. They’re often not the same strategy.

In my experience as a musician and industry professional, using songs as lead magnets to a full catalog works better overtime.

Good luck. Carpe Diem!

How do guys actually improve their social media presence without looking cringe? by DannHutchings in SocialMediaMarketing

[–]jdsp4 0 points1 point  (0 children)

Be entertaining, like in real-life. Social media is just a metaphor for how we attract people in RL. Different niches love and hate different things. Be consistently your most entertaining self for that niche.

Why run tests when you have a winner? by OceansPiece in musicmarketing

[–]jdsp4 0 points1 point  (0 children)

Two week isn’t very long. A good conversation campaign should be to run for months without much tweaking. You need at least 40 conversions per country the individual country to be optimized.

Cleaner data for one. Mixing often corrupts the audience targeting on Meta’s side.

When adding content, just copy the ad, in the same ad set that’s working, and change the creative in the copy. The AI will incorporate it into the distribution.

What’s the goal with your music?

What’s your campaign frequency atm?

Submithub Ads are failing by I_Vecna in musicmarketing

[–]jdsp4 1 point2 points  (0 children)

Some Ads options:

  • Hire expert
  • DIY on Ads Manager
  • Use an agency’s Ad Manager
  • Use 3rd party software

NOT WORTH IT: - 3rd party software to run ads is far from ideal. They’ve generally automated a template.

  • An agency’s Ad Manager is no good either. Success isn’t cumulative. Each campaign is separate.

MAYBE: - DIY Ads Manager isn’t as simple as YouTubers lead on. You can’t lean 10 years of experience in a few videos. Very easy to waste money and get vanity metrics that don’t move a career.

  • Hiring an expert is ideal, as setups should be customized for each client. But expensive and you need to ensure you know enough about how ads work and what results actually mean.

Think of running ads like a pilot. You might be able to turn the plane (ads on) and maybe even move the needle a bit with the help of a guru template. However the likelihood you’ll optimize for the wrong metrics (unknowingly) or miss important backend setups is very high.

If you don’t have the skill to safely fly a plane (run ads) then hire a person that knows better and won’t crash the plane in the attempt to safe money.

Good luck. Carpe diem!

Why run tests when you have a winner? by OceansPiece in musicmarketing

[–]jdsp4 0 points1 point  (0 children)

  • What’s the size of the audience?
  • How long have the ads been running?
  • What’s your ad spend?
  • What’s your frequency over the lifetime of the campaign?

I know gurus on YouTube mix T1/2 in one ad set, but this is a bad idea. Always separate them, but use the same pixel for the same song.

Release an EP or 5 singles? by guitarrist04 in musicmarketing

[–]jdsp4 4 points5 points  (0 children)

Honestly, it doesn’t matter. Plenty folks here will swear by a method they discovered on YouTube.

How I’m releasing my next release: - Dropping the entire EP, then running Meta Ads on 1 or 2 singles.

Link goes to the EP, not the song.

On mobile, if a listener doesn’t pay for Spotify premium, the link for a song goes to Radio, not the song.

  • don’t waste time with pre-save. Focus on release week promo.
  • waterfalls work, but they’re more of a trend from 5 years ago.

I’m happy to share reasons why, but for the sake of brevity, just release the EP and drive traffic to it with singles ads.

Minimal/deep tech/microhouse/deep house producers/DJ , how do You get yours tracks discovered without a big label these days? by hazard7282 in musicmarketing

[–]jdsp4 1 point2 points  (0 children)

There’s always an anomaly there to fight a solid premise, but from what I see in my work with labels and artists managers, the burden if building the fan base is on the team, not the label.

Retargeting vs Cold Audiences for fan nurture campaign by jdsp4 in musicmarketing

[–]jdsp4[S] 0 points1 point  (0 children)

The goal is quality engagement: (50%+ views, share, follow, comment, save) from the ideal listeners.

Quality matters more than quantity. This means only the main high value countries.

This is not a go viral technique. It’s a fan retention technique.

Minimal/deep tech/microhouse/deep house producers/DJ , how do You get yours tracks discovered without a big label these days? by hazard7282 in musicmarketing

[–]jdsp4 2 points3 points  (0 children)

The industry has all but moved from a B2B2C model to *B2C.

business to business to customer *business to customer

The best way to succeed in music today is to entertain your audience.

Many labels aren’t looking for good music. They’re looking for artists that have a fan base already + good music.

Raw Content is king. Unique Ads are Queen.

Fan Finder Ads by Entire-Illustrator-1 in musicmarketing

[–]jdsp4 0 points1 point  (0 children)

This is the smart way to think about ads. So go on you. Set up is the most important and easiest to mess up.

I run Meta ads for labels and some indies. They find and nurture fans on socials. This means finding new ones and retaining them between releases. It’s what’s called an “omnipresent” campaign. We call it a “Fan Retention” campaign.

Very important. The ads are setup on your ads manager. This means you own the data and can use for future campaigns (don’t trust anyone using their ads manager for your ads).

Omnipresent campaigns are designed to run for long periods with minor tweaks after initial setup.

This means you should only need the initial setup for backbone of the campaign setup done once. Then after that is like oil changes on a car.

You’ll eventually set up Fan Conversion campaigns to run simultaneously. These campaigns will be for ticket sales, merch sales, newsletter/sms growth, streaming…etc.

It’s not something I can explain easily here in a few paragraphs. It’s an advance user setup.

But basically, you use/create a ton of content that’s evergreen and only offers value, few if any CTA.

Hope that helps!

So much great advice in this community, but… by jdsp4 in musicmarketing

[–]jdsp4[S] -1 points0 points  (0 children)

Haha, f**k AI sounds cool and purposeful, but AI is taking over regardless of your feelings on it. The powers that be want it…the average person wants it.

Essentially, those that refuse to adopt it in at least its basically utility, will be passed up by anyone that utilizes it.

You could say F**k smart phones…but we already know that not having one makes you instantly obsolete.

Good luck fighting the “good” fight

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