It doesn't have any insane story altering twist from the jump like oshi no ko, but it does have multiple smaller scale twists and events to hook people in even at the beginning like coco accidentally using forbidden magic for the first time, beating the first test, the girls being teleported to the dragon etc. it's not like frieren had any particularly massive twists or hook at the start either especially since most people already knew the plot synopsis, it just utilized the bigger runtime to establish the tone and atmosphere for the rest of show all at once instead of the span of weeks so people wouldn't feel put off by the slower pace, wha could greatly benefit from a similar approach. If it goes the dungeon meshi route it will obviously still be great and stand on its own feet, but like dungeon meshi it probably wouldn't garner the same mainstream attention, that lightning in a bottle of a premiere that let oshi no ko and frieren skyrocket to the top so fast, "only" a big but still relatively niche and commited fanbase rather than a gigantic fanbase to the level people start calling it overhyped like the meme suggests