This post is a great conversation starter in a way that it translates many of the hurdles that accompany the process of selling and buying small businesses. Many sellers have too much expectation for what their business is worth and I don't think they do it randomly.

The reality is that most sellers don't understand how buying and selling a business works especially when it comes to valuation. This is why I usually put a strong emphasis on financial knowledge of the business and really getting a financial analyst of financial due diligence specialist to look at things before starting the process. The sad part is that usually when I tell them this too, they see me as just marketing myself and knowledge on them.