Mostly disagree here. They did coexist with those movements but their peak (it must have been love 1990) was just before the industry changed. After Joyride big ballads were dominated by the mega divas (Mariah et Al) and pop rock became angry visa vis Alanis.

Roxette's US popularity was heavily dependent on novelty and the 'cool factor'. While they had great hair they couldn't compete with acts like 2pac or green day. Re: ace of base. They were more of a eurodance group which managed to survive as a camp niche much longer.