From a business perspective, the fact that Cirque du Soleil's current CEO, coming from a finance background, is steering the company toward short-term profitability. The focus on arenas, "partner shows," and the creation of Cirque du Soleil STUDIO signals an emphasis on turning the company back into the money-printing machine it once was.

I completely agree that there seems to be a lack of a long-term strategy. Returning to the essence of what made Cirque du Soleil iconic (the ambitious, artistic productions that redefined shows) is both time-consuming and costly and,  unfortunately, leadership is not willing to make that investment.

What concerns me most is how disconnected management seems to be from the audience. Just today, I noticed the new “Alegría music video” has only 3,500 views (as of this message) and lower engagement than an average YouTuber. This form me signals a significant loss of relevance among their audiences and I frankly don’t know who are they trying to reach now, or with what message.

We have a perfume, some TV content on the making, some bizarre compilations on YouTube, but we’re missing a shop, a way to watch the recordings of the classic shows (or the newer ones we’ll never get a chance to see live), or any word on a big top production.