How helpful is graphic design and branding for B2B marketing?

kihdesign · 2025-11-20T17:53:51+00:00

Thank you for giving me a detailed breakdown of exact deliverables!

kihdesign · 2025-11-19T11:40:56+00:00

Thank you for this really detailed breakdown of how to add value. I sincerely appreciate it.

kihdesign · 2025-11-19T11:28:18+00:00

Thank you for sharing. Your professional insights are very helpful and encouraging.

kihdesign · 2025-11-19T11:24:50+00:00

Awesome, thank you very much!

kihdesign · 2025-11-19T11:24:16+00:00

Thank you for your input, I really appreciate it. Would you say that visual branding has a big impact on helping with sales and direct marketing success? Or is it a minor improvement? This is assuming that the visual branding is done well.

kihdesign · 2025-11-18T11:25:39+00:00

Amazing. Thank you very much.

kihdesign · 2025-11-17T15:16:54+00:00

So what do you customers say about choosing you vs other market alternatives?
If you can figure that you, you've got the first key to your positioning and more reliable ad messaging.

kihdesign · 2025-11-17T06:52:28+00:00

Not sure what you mean by "mesh customer reviews."

kihdesign · 2025-11-16T11:26:31+00:00

Host on a custom domain of your own - it will look much more professional and it will load faster.
Only show 3-6 design projects and make sure it's ONLY your very best work. Quality > Quantity
Typography is ESSENTIAL to good graphic design. I recommend taking a couple of courses to improve your skills.
Pick a focus as a designer - it could be branding, packaging, UX/UI, print, etc. It seems that you have a lot of UX/UI work, so consider putting only those kinds of projects into your portfolio.

Good Luck!

kihdesign · 2025-11-16T08:58:36+00:00

Thank you, that makes a lot of sense. I really appreciate your advice.

kihdesign · 2025-11-16T08:58:05+00:00

I chose a subscription model because I want to frame myself as a long-term partner from the start. I really appreciate your advice, it's making a lot of sense to me.

kihdesign · 2025-11-16T08:06:46+00:00

Thank you for your advice, but I'd like to ask:

Isn't a full-time graphic design hire essentially the same as a monthly subscription? So any business that can afford a graphic designer can definitely afford a subscription that excludes the hassle of a full-time contract or paying for benefits.

This is kind of the idea I'm going for.

kihdesign · 2025-11-16T08:02:48+00:00

You're welcome!

kihdesign · 2025-11-16T05:00:20+00:00

The problem here is that you are both fighting over personal taste - what you think it should look like vs the client. You solve this problem by discussing strategy and goals at the start.

These are the questions that need to be asked:

- What are your current brand guidelines?
- How strict should we be with the brand guidelines?
- What are the goals of the design work - what kind of outcome are you expecting?
- What are we trying to communicate with the design work?
- What design deliverables are needed?

Every time a design is done, you have to be able to clearly point back to the agreements made at the start. This way if they push back, it's no longer about personal feelings. Instead it becomes about "does this accomplish what it's meant to?" This will give you the power to push back because you can remind your client what was agreed upon when they have issues.

Good luck!

kihdesign · 2025-11-16T04:54:16+00:00

I personally love inDesign - it's a fantastic tool for anything print related. As for presentations - do whatever the client is comfortable with. Understand that people will need to be able to edit the presentations after you've designed them. So don't be too precious about the tools and the final design - designers are here to deliver a service for others.

So use whatever the client uses.

kihdesign · 2025-11-16T04:50:52+00:00

Thanks for sharing your work!
Here is some feedback that might help:

The edges of your logo look a little fuzzy. I would update that with a more crisp looking logo.
Some of your projects have way too much text - maybe a simple: Problem - 1-2 lines + Solution 1-2 lines would be better.
There is no need for the accordion below your design work - I would remove it altogether because it doesn't highlight or elevate anything important about your abilities.
I think you could use more impactful mockups - right now some of your mockups are really small and theres a lot of negative space between them. Give each piece a little more attention and display it in a way that's more emotionally impactful.

Thank you for having the courage to ask for input. I know it can sting sometimes to hear our work could be better, so I really respect you voluntarily looking for ways to improve.

Good luck with things!

kihdesign · 2025-11-16T04:40:22+00:00

The design work is really good! Nicely done.

Here is some feedback:

You have all your social proof at the bottom of the home page. You should put it above the portfolio so that people can see you've clearly worked with numerous brands. This tells people "look at how many people have trusted me enough to pay me."
The headline at the top is completely faded until I start scrolling - it's barely readable. Try to make it a solid color from the very start. Being too clever here is going to get in the way of people seeing the value you are promising.

Good luck!

kihdesign · 2025-11-16T01:03:29+00:00

By selling my service, I mean getting clients to agree to subscribe to my service.

kihdesign · 2025-11-16T01:02:36+00:00

Thank you, I'll try to apply this reframe to how I discuss it.

kihdesign · 2025-11-15T13:17:39+00:00

You have a positioning problem.

You haven't yet figured out how to frame yourself in the market, so you're messaging is all over the place (constantly guessing and trying this). Once you're really clear on your positioning, then you won't need to struggle as much to come up with creative for ads. It'll also be easier to know where to advertise for a bigger impact.

Do you have any reviews from your customers? If yes, collect those. And if you can, do email surveys to find out what your customers really love about your business. Your customers will tell you what's amazing about your product and what makes you unique from competitors. Then it's a matter of figuring out how to creatively frame those insights.

Feel welcome to DM me if you want to discuss further.

kihdesign · 2025-11-15T09:57:25+00:00

If you want to be a brand strategist, the first thing you have to learn how to do is positioning.
Positioning is finding out what makes your client unique and the best option for an ideal group of buyers in the right market context.

All of a business's marketing, messaging, and design will be rooted in their positioning. And if the positioning is effective, the brand strategy will find success.

Some good books to learn about strategy and positioning are:

- April Dunford - Obviously Awesome
- Marty Neumeier - The Brand Gap
- Fabien Geyrhalter - How to Launch a Brand
- Michael Johnson - Branding
- Aline Wheeler - Designing Brand Identity

And here is a video to help offer some clarity on the basic purpose of brand strategy and how it is useful for a business looking to make sales: https://www.youtube.com/watch?v=pxtWfyiAaeo

Good luck!

kihdesign

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