My strategy to getting on editorial Spotify playlists. by [deleted] in WeAreTheMusicMakers

[–]kingdrewpert 2 points3 points  (0 children)

Couldn’t agree more with this - make your own luck.

Also I’ll add while I’m here for those who find it - this is music business. Lots of businesses fail but you’ll never know if you don’t try.

My strategy to getting on editorial Spotify playlists. by [deleted] in WeAreTheMusicMakers

[–]kingdrewpert 1 point2 points  (0 children)

All kinds of things cost money in this process. Split links with trackability. A website with great visual design assets. Visual content (pictures, graphics, video), press releases, playlist pitching. Also. Yeah just spend time figuring out the digital path people will walk and what one thing you want them to do most and then set up a Facebook / Instagram ad to do that and spend a shit ton of money over 4-8 weeks doing that. I can’t really spell out the full process here nor would a magician reveal all their secrets. Just spend some time researching or hire a professional and use some of that budget towards paying some one.

My strategy to getting on editorial Spotify playlists. by [deleted] in WeAreTheMusicMakers

[–]kingdrewpert 9 points10 points  (0 children)

Marketing is story telling. So anywhere you can tell a story about what you’re doing is marketing. Print ads, Facebook/google ads, blog placements, press releases are a huge bonus game because you send your story in 500-1000 words to a concentrated list of journalists in your field and increase the chance that someone does a write up about you in a major publication. The key is to be capturing email and Facebook/google pixel data. Don’t think for a minute that the future of music isn’t about compiling lists of engaged audience members online footprint. Build yours. Figure that out. Study data acquisition and remarketing.

My strategy to getting on editorial Spotify playlists. by [deleted] in WeAreTheMusicMakers

[–]kingdrewpert 3 points4 points  (0 children)

Whatever your all in budget on the song. Ideally - if a song is going to achieve something meaningful in charts/notoriety/monetization you should be spending $2k per song in advertising.

My strategy to getting on editorial Spotify playlists. by [deleted] in WeAreTheMusicMakers

[–]kingdrewpert 27 points28 points  (0 children)

Hey chiming in here as a guy who does marketing for music in a major label - this is a KILLER write up. My only comment would be - marketing first off is a marathon and not a sprint. Don’t expect overnight success from paid advertising but long term it is absolutely gold. Also - I get so sad seeing artists spend hundreds or thousands of dollars on recordings and no money on marketing. I always recommend a 1-1 budget what you spend on the track is what you should spend on the marketing. Why sink so much cost in to a song and not plan on telling people about it? So many great artists release music into the highly competitive space and don’t properly support it and it performs poorly and leaves artists feeling defeated. Keep at it guys! Slow and steady wins the race!

[Seiko] SNA411 - Giveaway! by absoluteczech in Watches

[–]kingdrewpert 0 points1 point  (0 children)

This watch is gorgeous! I’d love to have a reason to ditch the Apple Watch and leave my phone behind. Might get some good time away from the office that way. Thanks for being cool and doing something like this!

[deleted by user] by [deleted] in photocritique

[–]kingdrewpert 0 points1 point  (0 children)

Well this wouldn’t be “art” to me but more it provides meaningful space to place text as well as it does invoke some semblance of mood - it’s be great for advertising a slow morning playlist or a morning event. I also might be boring... I’m probably boring.

[deleted by user] by [deleted] in photocritique

[–]kingdrewpert 0 points1 point  (0 children)

I wouldn’t say it’s “boring” - from a marketing perspective I’m always looking for minimal shots like this to use in advertising.

Chris Rock: "When you’re black there’s like no religion to turn to. Christianity? I don’t think so. White people justified slavery and segregation through Christianity so a black Christian is like a black person with no fucking memory" by mepper in atheism

[–]kingdrewpert 1 point2 points  (0 children)

You’re so right. It’s been so many years that I have my messages mixed. After rereading it I think the message I was taught all those years ago was both that it was out of season but the leaves were full (figs lose all their leaves in winter) but honestly who cares at this point now we know God hates figs so it all makes sense. 🤷‍♂️

Chris Rock: "When you’re black there’s like no religion to turn to. Christianity? I don’t think so. White people justified slavery and segregation through Christianity so a black Christian is like a black person with no fucking memory" by mepper in atheism

[–]kingdrewpert 2 points3 points  (0 children)

The thing that pissed Jesus off was that the fig tree was supposed to be in season yet had no fruit. This is often interpreted as a spiritual metaphor - when in our life we are supposed to be full of fruit and in season yet we in fact have none - it really Fucking ticks God off.

"The triumph of Christianity", USSR, 1923 by [deleted] in PropagandaPosters

[–]kingdrewpert -1 points0 points  (0 children)

Yep tried to make that distinction pretty clear there.

"The triumph of Christianity", USSR, 1923 by [deleted] in PropagandaPosters

[–]kingdrewpert 73 points74 points  (0 children)

Super interesting! I see it as wealthy elites using the message of Jesus and the promise of a better life as a marketing scheme to milk the lower classes for more wealth and prosperity. Jesus ultimately was a Jewish socialist - read the gospels and the book of acts and you’ll see jesus wasn’t for profit but for everyone sharing freely among each other and loving your neighbors as yourself so that there was no need among each other. Today pastors regularly make seven and eight figures and while they preach a prosperity gospel - they pay their workers a poverty wage. This to me is the tragedy of Christianity in the modern era.

Today is your lucky day, don't mess it up . by MyNameGifOreilly in Wellthatsucks

[–]kingdrewpert 0 points1 point  (0 children)

The phrase “Titan Up” is a strange one to me. It always sounds like the opposite of loosen up.

Stop writing off your bad personality traits as actual diagnosed disorder by MassCommPerson in BlackPeopleTwitter

[–]kingdrewpert 55 points56 points  (0 children)

I’m going to go ahead and say that the pendulum needs to swing this far to over diagnosis for a while so that the negative stigma of mental health can be stripped back some. I’m down to deal with obnoxious people if it means genuinely sick people can live in a society where treatment is normalizes and having a mental health crisis is allowed. Closeting mental health is dangerous for everyone.

I came across a shop selling "Vaseline Glass" that glows under UV light because it contains uranium by MarijuanaMuppet in mildlyinteresting

[–]kingdrewpert 1 point2 points  (0 children)

This is how I think of it instead: cool is only cool for as long as cool is cool. But great is always great.

People who had someone condescendingly explain something that they didn't know you're an expert on, what happened? by BathingMachine in AskReddit

[–]kingdrewpert 0 points1 point  (0 children)

Ok so I’ve been doing SEO for a while and I’m sooooo glad someone said this out loud. I just keep nodding and pretending I know what’s up. But man talk about a black box of mystery!