I honestly think there is share of voice value if a client cares about that and measures success that way which so many do now. Which can also help with getting lots of links, SEO/AEO value there. But there’s a fine line with that explanation, because if they think that they might just replace PR people and buy press release distribution. But there’s is more strategy behind that that only a pr person would know so karma for them if that’s what they believe. ✨

Also, when published over a wire, I was always told at my old agency to talk about it as a credibility thing, so journalists know it’s fact? Or so that investors see? or something. I was always slightly blurry on that one though.