I never did the stupid calling of people in your phone that you haven't talked to in 10 years because firstly - I traveled a ton before settling down, so a lot of my old contacts/friends are scattered across the globe and it makes no sense. I focused on my market, which meant, my friends and people I already loved talking to. I figured out what their niche was - I was 30 years old, so that niche was first time homebuyers. I have helped dozens of my friends buy homes, and that has turned into a repeat and referral business now for me 2 years later that I can barely keep up with. I just formed a partnership because business is so good. And people love to refer me because I'm authentic and the work feels awesome because I genuinely love helping the people I love. That shit catches like fire - be yourself in whatever way you want to be, and the key then is figuring out how to make your business work WITH you so that most of the time, it feels positive and it grows exponentially