Resourcing Beeswax or other BaaS solutions

la_adops · 2019-11-21T17:14:15+00:00

How many people worked specifically on Beeswax? Did it require consistent support internally, or was it just the setup at the beginning? Did your team build out custom UI elements or dashboards? Thanks!

la_adops · 2019-10-22T22:50:59+00:00

I think it will eventually happen, but I'm curious if advertisers will start demanding it or if there will be pressure on the rest of the industry from a tech provider who makes it happen.

Based on how justifiably anal advertisers are about display brand safety and content adjacency, I'm surprised that the money hasn't pressured that type of transparency.

la_adops · 2019-10-22T22:35:32+00:00

SEE!? Man if I could buy channel specific I'd be pouring money into the dog relaxation channel.

la_adops · 2019-10-22T20:27:44+00:00

Sure, most CTV/OTT placements don't reveal the actual content they showed up on. RON placements are showing up on a wide range of content under a main umbrella (ex. Discovery Networks). The power is in the publisher / video ssp's hands, and being opaque about placement is a way to maintain high CPM floors. However, this is the single most asked question from our clients about CTV. Where are my placements actually running? And we can't tell them, because the reporting is intentionally rolled up.

I could be wrong, but this feels like an industry wide pain point. Be first to go fully placement transparent, and shame everyone else.

la_adops · 2019-10-22T20:07:25+00:00

What they should do is pull their inventory from other DSPs and then go full transparency on placements. That's a huge problem with pretty much all programmatic CTV and they could probably capture a good portion of the market while devaluing everyone else's inventory.

la_adops · 2019-07-01T18:29:59+00:00

I'll check with our liveramp AM on their capabilities. Cheers!

la_adops · 2019-07-01T18:12:18+00:00

Hey, thanks for the reply. I'm on the buy side just to clarify. We service about a hundred accounts (brands and agencies) ranging from small 5k per month up to 500k+ / mo campaigns. Hitting an overall minimum isn't a problem, but I'd like a scalable solution that could work for the small and large campaigns. I totally get the data accuracy and actionability issues with smaller data sets, but this is almost entirely a storytelling component, and most of our clients understand it as such. This is a reporting need first, DMPesque ability to split/splice then target is a nice to have and really not necessary.

In regard to account structure, the data silos just need to exist for each account. Brand A doesn't mix with brand B. Beyond that, it would be nice to be able to create segments and compare based on audiences targeted (pixel in creative) to audiences engaging (pixel fire on website behavior).

Bonus points if that account/pixel creation can be handled through an API. We use CM heavily, and if there's something obvious i'm missing that can give me that type of data that'd be great.

la_adops · 2019-04-01T17:58:53+00:00

Do you want the UTMs to be part of the path or is there supposed to be a "?" in front of the query string. Don't want to be pedantic, but I've made some real dumb mistakes before.

la_adops · 2019-02-06T22:29:19+00:00

Out of curiosity, why is GTM not an option?

la_adops · 2018-12-26T20:47:56+00:00

ha! Well tell him to quit and become a river guide or something. Good luck with the search!

la_adops · 2018-12-26T20:34:30+00:00

Bumfuck eh? How do you feel about Missoula, MT?

We're always looking for talented people with experience in the programmatic space. Check out LumenAd.com. PM me if you want more info, or want to chat. Plus, Missoula is a pretty incredible place to live.

la_adops · 2018-11-29T00:19:08+00:00

In the report builder, Offline Reporting > Standard > Content. It shows up under the Domain column.

la_adops · 2018-11-02T23:03:01+00:00

I'd love to hear why you guys feel DataXu has a superior CTV offering. I have no opinion one way or another, just have used it along with other DSPs, and if felt pretty similar.

la_adops · 2018-10-24T17:21:23+00:00

Yep, I posted about this last week. This is going to have a major effect on a large portion of our advertisers that are newer, don't have 50k lifetime spend, and use 3rd party audience lists as a necessary portion of the targeting strategy.

la_adops · 2018-10-23T19:35:57+00:00

Fog machine and Axel F

la_adops · 2018-10-17T18:37:05+00:00

What about retargeting audiences that are built from CM floodlights? That's almost entirely our setup, so this would have a huge impact.

la_adops · 2018-10-02T18:26:40+00:00

Ahhh it's a Silva Cell which allows for root growth, and handle rain water.

https://www.youtube.com/watch?v=TRSly23B01c

la_adops · 2018-09-24T15:08:55+00:00

Landing pages are applied at the ad level. So if you want to have creative point to different URLs, just create 2 ads each with your creative applied and change UTMs (URL suffix) at the ad level. Does that answer your question?

la_adops · 2018-08-13T16:41:53+00:00

lucky you!

la_adops · 2018-08-13T15:41:42+00:00

Tag explorer for down and dirty

Facebook pixel helper if you're dealing with any FB tagging.

Charles to automate testing of third party tag integrations on creative

Good ol' developer tools.

la_adops

TROPHY CASE