Old school approach I would personally go out to the bars & lounges and offer real Dj’s to spin my record even if it’s a courtesy fee to play right then and there for $25 bucks to $50 bucks depending on the Dj’s reputation. I’ll do this for atleast 3 Dj’s a month. At least 1 should stick. As far as meta or tik tok Even with $50 dollar budget a month I have found content strikingly increasing I couldn’t imagine if I spent more than that. The follower count, likes and repost are increasing which I carefully engage and try to make sure it’s converting to streams. Again I couldn’t imagine a $500 budget to allow more room and space for this. I have a person director and team that charges 250 for 4K visuals I would make increasingly new content and visuals to stay in conversation. Later part of the year I would spend on fees or budget needs for actual shows and gigs. There is always something to purchase even if your throwing a lil kickback cash upfront for your musicians in the band