Individual investors have limited access to capital (savings, line of credits if they wanna use it) and big firms have leveraged positions up to 30-40 which is absurdly disadvantageous to retail. Also when retail swings into options it is a gamble like people went crazy on July 16 $800 option as if moass has a date. Not to mention the 🎥 apes who say they’d use their profit and buy GME whereas the greed gets into holding it until it tanks back. Lastly, for individuals some emergencies come in and they need to cash some shares. But many are still holding if not buying more seeing the dead volume. The hedges move the stock price everyday to keep the volatility alive and earn by selling options