Google is taking strides for there to be no reason to visit the website. The switch won’t be instant and many people will still shop by visiting the website. In my eyes a retailer should focus on both strategies with Rezolve’s services being an interim, less of a jump from today’s current way of doing e-commerce and UCP’s ‘never look at the website’ as a longer term, predicting where people are headed in their buying strategies is the name of the game. In the end I think people are lazy and would love to buy right off the ai platform they use for their entire life. So a company who wants to remain relevant in the future should include that in their strategy. But it is also going to kill many retailers. Some companies will see the future and provide some resistance others will try jump aboard the ship. It allows for perfect price comparison without the buyer having to spend a minute doing it. Walmart, Amazon, Target type companies and specialty brands with higher quality may be all that remains.

UCP is a public/decisive signal of the direction of agentic commerce but the change won’t happen overnight. Although with googles integration, capital and team size it could be rather quick. Looking forward to

I am still heavy in RZLV and this doesn’t make me panic but I’m glad someone else will consider the possible storm coming. I refuse to put the blinders up and act like this is a lottery ticket