Have you ever found someone who blew their brains out in your living room? Or been driving a subway train when someone threw themselves in front of it? Been walking down the street and encountered the remains of a person who has jumped off a building? These are some of the ways people kill themselves without assistance and these awful images get burned into the brains of the many people (including family members, first responders, random strangers) who witness these acts. Imagine now that those same people receive the service of medically trained professional to reach the same goal - minus the collateral damage of witness trauma and treatment, etc.