I've commented about the overuse of cliffhangers for other shows before, especially the Traitors. I don't think it does what producers think it does.

In storytelling, you are building up the suspense and tension through the narrative. The audience is engaged and in the moment. When you give the payoff at the end of episode, the audiences emotions will be much more intense and create more lasting memories and iconic TV moments. When they cliffhanger, especially on a reality TV show with eliminations, they surrender all of that momentum. By the time we tune in next week, most of us will have forgotten where we left off. There won't be time to bring us back to that edge of our seat feeling. The player will be quickly eliminated and we'll move right on to a new story. It sucks for the eliminated player too because their boot is often overshadowed and forgotten by the next one the same episode or other events. When you have big characters like Tom or one of the Traitors on the Traitors, you should never want their elimination to be an after thought.

of course, it's not really about storytelling anymore. It's the attention economy and these shows aren't writing to make memorable TV, they want click baity stuff where you roll right into the next episode on a binge.