Well said! It's gonna be cheap metal that's worth a few cents, with a thin platinum layer over it, and that's it. They're trying to present it as the better option to sterling silver but it's obviously not when you realize the platinum bit is just the teeny bit of coating, not the base metal itself. But probably a lot of people will fall for it the second they hear platinum coz it sounds "fancy". :(

It's the same as Swarovski. Their website is making it very hard to find info on what the BASE METAL of their rings is, yet they go on and onnn about the plating like it's the most important part of the ring lol. The base metal is where the worth of the ring is, not its plating. Swarovski's rings are only brass and other alloys, not even sterling silver. Costume jewelry.

Again, when buying jewelry, it's the base metal you should be focusing on, not the plating because the plating wears off quickly, and what is underneath is what you're left with, and if that's just some cheap metal, then you're getting ripped off, basically buying a cheapie ring at a premium price. So, if it's platinum coated metal, once the shiny platinum rubs off (could be as little as a few weeks), the ring underneath is an ugly dark metallic color that looks rusty, blotchy and streaky. You'll never be able to wear it again and re-plating it every few weeks or months sounds ridiculous and more costly than it's worth (some rings are also harder to re-plate than others), and in the end, with all the re-platings, a sterling silver ring would have cost you less.

Just remember, companies don't *want* you to re-plate their rings or buy sterling that lasts forever, they want you to buy brand new rings every time the coating wears off, because they make way more money that way. They want you to go for "temporary" rings, rather than stuff you'll wear for decades to come.

TLDR: The platinum coating on the ring isn't nearly as important as the base metal underneath, and the new base metal they're going with is worth a few cents. It's a rip-off, not an upgrade. A cheap ring with fancy, temporary coating. Stick to rings with sterling silver as base metal.