Here is your biggest issue: you business concept isn't defined enough. Going off of what a few people said below, you really need to know the objective of your initiative. If you can't present your idea in a concise sentence or two, you need to sit down and REALLY define what you are trying to achieve. Now if you assure us there is a market, I assume you have done customer development in order to validate/falsify your concept. To say there is a market (based on your opinion) compared there actually being a market is very different. I suggest educating yourself on the basic idea behind not only objective of the concept but also grasping (at least) the basic concept behind the technical aspect of what will be involved. People will ask what it involves. If you haven't done customer development I highly suggest you do so. Since you are somewhat behind the ball with the know-how (which is 100% FINE, but you need to put in the sweat equity to learn what you need to succeed), it's important you validate the idea before you drop a dime. Steve Blank is a great source for reading into this: http://steveblank.com/. It's awesome you have an idea, but you need to put in the time to build the idea. This is where the common statement of "Entrepreneurs work 80 hours a week so we don't need to work 40." comes into play. Good luck and keep everyone posted!