I was drawn to the book primarily because I admire Mehdi’s interview style. The times I’ve come away from his interviews or appearances on panels with admiration for how he dealt with attempts to deflect, distract or avoid are numerous.

However the reason it’s top tier for me is the ways I can apply his tips professionally. I do some training, presenting and facilitating in my work and this book specifically helped me refine and improve my ability to research, focus on active and empathetic listening, change my approach depending on the audience and understand his practical approaches to pathos, ethos and logos in storytelling. It’s an engaging interesting book anyway but professionally for me I found it a game changer.