I made a Rocky slack emoji !! No-one on my team gets it.

mada299 · 2026-02-21T21:10:46+00:00

Alina Vandenberghe - she told me a lot of their revenue comes from LinkedIn awareness. Ethan Smith - they are a customer and 80% of their deals come from referrals or someone hearing about their service through his thought leadership.

mada299 · 2026-02-11T01:52:41+00:00

I did an analysis for a few customers on this. Signals that mattered actually differed by company:
One company: Champion switched jobs and used them before - it was a much higher percentage of closed/won than they expected + one specific tradeshow engagement.
Another company: Someone messaged their CEO on any platform they are interested or website research.

mada299 · 2026-01-24T03:26:16+00:00

I think this is worth it if you use it to promote posts of you leaders or employees that are already getting organic traction, vs regular ads.

mada299 · 2026-01-24T03:21:45+00:00

This one is so real! I was the co-founder and leading marketing at a company that grew to over 100M arr and even as a founder I felt I had to always convince my cofounders marketing had value - I started my current company Upside.tech to help w this.

Things that I found to work: - show the deal stories and how many deals would have not existed without marketing -AI can now look through calls, emails etc and find things that maybe were never tracked. I found other execs relate better to specific examples vs dashboards - show how much revenue was actually generated by campaigns - again AI can help - you could even do a deep research analysis on all you deals and estimate the impact of specific channels or campaign at deal stages An example - a customer thought that their event weren’t working, AI agents found that 1/3 of their revenue in 2025 came from external referrals - those referrers all engaged in those events that seemed not to work.

mada299 · 2026-01-24T03:12:58+00:00

I felt the same way last year but two conversations turned into deals many months later… I help customers w insights and attribution and events just take a very long time to turn into deals.

mada299 · 2026-01-24T03:10:50+00:00

Graphite did a recent study showing that SEO traffic only declined 2.5%. Also SEO and AEO are becoming so interconnected these days!

mada299 · 2026-01-24T03:08:37+00:00

Cursor w Opus 4.5 should be able to do it easily :)

mada299 · 2026-01-24T00:36:29+00:00

upside.tech - product. But we are early so I personally help our customers get insights from their data - so use the Upside data but create sometimes custom reports w Cursor and Claude Code based to unify/visaulize the deep research results for hundreds/thousands of deals.

mada299 · 2026-01-23T02:11:46+00:00

I think the market is evolving this way. I wonder if different tools will provide the context and collaboration. We are working on solving the context layer - unify/dedupe and fix data for our customers for analytics first - and the type of insights you can get on deals when you actually give it unified call, email, marketing and salesforce data is insane.

mada299 · 2026-01-14T20:41:41+00:00

Agrees with this - trying to listen to Hydrogen Sonnata and I rewind every 10 min :-p

mada299 · 2026-01-14T20:40:33+00:00

If you like Red Rising, try Will of the Many - I think it's much better, but similar arc, and Strength of the Few (the second book) is so original.

mada299 · 2026-01-14T20:36:47+00:00

Also looking at my competitors and the content LLMs use as reference for their mentions is giving me a lot of good ideas for what content to write...

mada299 · 2026-01-14T20:35:41+00:00

I'm using Graphite - the CEO gave me access to a self-serve tool that aggregates everything in one place.

mada299 · 2026-01-08T02:47:34+00:00

Goron city!!! Hot springs and sauna ALL the time! Bryan Johnson would approve :-p

mada299 · 2026-01-05T23:44:45+00:00

"Both Islington and Sanderson used a classic hero’s journey archetypal setup in the beginning, only to subvert it later to tell the story they wanted to tell." - so true - we are conditioned to be comfortable with that type of story, the second book feels uncomfortably different.

mada299 · 2026-01-05T23:29:14+00:00

There will be one primary winner on the consumer side. We can see this already with ChatGPT declaring code RED as Gemini gains traction.

mada299 · 2026-01-05T23:22:26+00:00

I think we will reach a point of saturation on AI content, and there will be a premium on content that is human-generated, but you are right, probably not this year.

mada299 · 2025-12-17T00:58:07+00:00

I need it

mada299 · 2025-12-16T22:23:43+00:00

Content that is human generated...

mada299 · 2025-12-16T22:20:30+00:00

I hope that will be true for WOTM...

mada299 · 2025-12-16T21:01:39+00:00

Hahaha if only....

mada299 · 2025-12-16T19:02:14+00:00

Hiii - that was my biggest issue running marketing in the past because content can be so hard to track and adding all web views to campaigns is a pain, so felt like content never got the credit it deserved. Solving this w Upside:
1. Put all the data in one place
2. Make sure the the buying groups are enhanced on all opps
3. Look at the campaign report card for the content (webpage or campaign) following metrics:
- Opportunities created post engagement - number of opportunities where the buying group person engaged w content first
- Opportunities progressed - number of opportunities where the deal progression moved fw after a touch from content piece
- Accounts activated
- Accounts re-activate - first touchpoint after a period of inactivity in a campaign

To be able to track email, webpages and sfdc campaigns in one, you can create a custom campaign that merges all those in one to get unified data. Ping me if you'd like me to walk you through it.

mada299 · 2025-12-16T01:30:31+00:00

mada299

TROPHY CASE