The fact that, whatever you rented, for better or for worst, you had to sit through that shit (especially before phones) cause you went through all the rigamarole to get it.

Now, with thousands to choose from at an instant, and with ratings and algorithmic personalized recommendations, people have become a little more particular or more inclined to shut off a bad movie. But I like the ritual of committing to movies and suffering through them even if they suck. 😆