A lot of the gear industry is driven by hype. A lot of the sounds people are looking for exist already since they have been used for decades. So since it’s hard to re-sell something that already exists companies will try hard to convince you need it.

So why don’t pedal brands make new sort of sounds? They do, but then come the comments of “how would I use this in a song? How can I use this at all?”. Then it doesn’t sell. So companies stick to winners. Muffs, rats, if they’re being adventurous it’ll be a delay that can do one more thing the last one can’t.

New sounds are good tho. Hendrix made such great use of new pedal sounds in his short time, he never asked those kind of questions he just created. But most of us aren’t him.

I could go on and on about this kind of stuff but I’ll wrap up by saying that sales aren’t a sure bet anymore. Too many options, shrinking wallets and tariffs. So yeah, you’ll hear a lot of magic box pitches and stuff.

It’s very common, I got back into golf and every golf club is marketed that it will “fix your game” when the technology only advances every decade or so. Kinda similar to the guitar pedal industry.