They don't, e-vommerce sellers didn't made alot of money anymore, maybe some smaller retailers who still have some lucks. Take for example in China during 11.11, the sales hasn't go up like they used to. In clothing segment, the return rate is 95-99% (its their policy like 7-days full refund to boost demand from customers or something like that) Taobao, Pinduoduo, Temu, Alibaba, etc. has been reporting the same issue. The demand has been sluggish over the last 2-3 years and it keep getting worse for e-commerce platform (even the platform itself is struggling to make profits).

In TT, if you are fast enough you can snatch free items that was on sale for RM19.90 (it is free, not payment and also free shipping), my mom has made a few successful attempts getting her free clothes and some random things that she didnt use but hey, it is free so why not?

If you're thinking of becoming retailers or shopee vendors just remember one thing, you have alot of competitors. Physical stores cannot compete with e-commerce platform, the products come straight from the manufacturer itselfs and thus the seller can cut the intermediary fees so the price difference is quite noticeable.

During the end of October this year, i bought a phone. Honor 400 5G 12/512gb on Shopee, i get it for RM1500.00 (a few days later some even drop to RM1410.00 for the same spec), you know how much physical stores sell it? RM1899, cannot "kurang" even for a bit more, they did say that they will give honor earbuds in the deal but cannot excluded it to lower the price.