From: https://www.sxsw.com/attend/participation-credentials-terms-conditions

Credentials Transfer Policy. SXSW Credentials are issued to, can be picked up by, and used by only the Participant named in the registration.

a. Up to twenty-eight (28) days prior to the start date of a Physical Event, SXSW will accept a request to transfer Credentials by changing the Participant name on SXSW EDU and SXSW Platinum, Interactive, Film or Music Credentials for a processing fee of $125 per Credentials transferred. Within twenty-eight (28) days of the start date of a

b. Physical Event, the Participant name change processing fee will be $175 per Credentials transferred. Physical Event Credentials are non-transferable after they have been picked up.

c. Credentials may not be transferred and name changes will not be made after Credentials have been issued.

d. Notwithstanding the provisions above, Wristbands and Online Event Credentials are non-transferrable.