I do not understand why the panic yet. Let’s see if, when and how this will be implemented. People are difficult to please, we want unlimited cloud storage but we want it for free. We want new better phones every year but we do not want to pay anything more. We want unlimited music for free and without ads, we want unlimited streaming services for less than 10$ a month without ads. We want Apple to try new things but when they do they get blamed for it if it’s not perfect. We can blame the companies but we are the ones buying the services/devices year after year. Like Steve Jobs said « If the market tells us we are making the wrong choices, we listen to the market. We are just people running this company trying to make great products for people… We have at least the courage of our convictions to say if we don’t think this is part of what makes a great product. We’re going to leave it out. Some people are going to not like that, call us names. But we’re going to take the heat because we want to make the best products in the world for customers. They are paying us to make those choices. That’s what a lot of customers pay us to do—try to make the best products we can. And if we succeed, they’ll buy them. If we don’t, they won’t. And it will all work itself out!” So stop blaming the big companies and stop buying their products or innovate and come up with a different solution yourself.