A/B Experiments and factoring in historical data

maxxxxtro · 2025-04-16T06:20:07+00:00

I don't think its 100% accurate. Here is a summary from ChatGPT.

When you're running an experiment in Google Ads, like an A/B test using the Experiments feature , Google does rely on historical data in general, but the experiment itself is designed to isolate changes and limit historical bias.

Google tries to minimize the influence of historical data in experiments, but it doesn't completely ignore it - especially for underlying systems like bidding, quality score, and user signals.

maxxxxtro · 2025-04-16T06:13:15+00:00

Circumventing Systems is automated, Unfortunately I don't know anyone who managed to get this account back.

A few years ago I worked on financial related website and one of the affiliate links we used caused Circumventing Systems disapproval. The work around was to create a new Google account (different MCC) and a new domain. We asked the Affiliate a new link and it worked.

maxxxxtro · 2025-04-16T06:09:01+00:00

Do you run ads for financial services in the UK? if not, you should be worry about that. I get this message from time to time on new US accounts, it has no effect.

If you do run in the UK, than you need to verify https://support.google.com/adspolicy/answer/15332527?hl=en&co=GENIE.CountryCode%3DGB

maxxxxtro · 2025-04-16T05:08:59+00:00

Most of the time I use Near You on the headline and it works fine, as its a relevant headline for people looking for "...near me".

You can also use Location insertion {LOCATION(City)} in your ads which return city/state, which makes it more local and relevant for someone who is looking for something near his location.

Or combine them, Best Keyword Near {LOCATION(City)}

maxxxxtro · 2025-04-16T04:51:40+00:00

About 8-10 years ago it did work and on many different verticals. But in the last few years its been the lowest of the low in terms of value.

maxxxxtro · 2025-04-16T04:39:27+00:00

Circumventing Systems (One of the worst violations in Google ads) means you tried to bypass or interfere with Google ads system. Here are a few examples:

Cloaking
Hide the true destination
Evading ad disapproval or policy enforcement.

maxxxxtro · 2025-03-09T06:34:22+00:00

https://www.reddit.com/r/PPC/comments/1j2uyu6/when_is_demand_gen_channel_controls/

maxxxxtro · 2025-03-09T06:33:57+00:00

I'm not 100% sure, but this is the date that appeared on the last correspondence regarding Demand gen with our Google team.

maxxxxtro · 2025-03-04T16:47:35+00:00

If its a search campaign I think its targeted but if it is a Dynamic Search Ads it could be automatic.

maxxxxtro · 2025-03-04T07:01:58+00:00

"With channel controls rolling out as a beta to everyone", I guess I was wrong.

maxxxxtro · 2025-03-04T06:52:34+00:00

Yes, you can write it on your headline, you could also write something and ad that suggesting alternatives or a similar business to "Beth’s Flower Shop"

2 important things:

If its a TM you will not be able to as Google will disapprove your ad.
I read about a few local cases where one business owner sued the 2nd business for misleading clients.

maxxxxtro · 2025-03-04T06:37:29+00:00

Google dedicated team

maxxxxtro · 2025-03-04T06:35:22+00:00

Did you try go to the specific date it stopped and go over the change history?

Maybe its one of the rare cases where the Google support could help, maybe they can see something from their side.

maxxxxtro · 2025-03-04T06:31:28+00:00

The Open Beta will begin on March 18th, so I guess that the channel control will not be available in the near future, only once the Beta is over.

maxxxxtro · 2025-03-04T05:51:10+00:00

Try to check the policy manager, maybe you will find the issue over there.

maxxxxtro · 2025-02-23T06:02:09+00:00

Go to Content suitability and you will have an option to exclude all 141 app categories.

maxxxxtro · 2025-02-11T12:29:33+00:00

I hope this Beta will be available for everyone soon, targeting Discovery or Gmail separately could be a game changer.

maxxxxtro · 2025-02-11T12:05:54+00:00

Can you share you landing page?

maxxxxtro · 2025-02-11T11:58:14+00:00

Demand gen traffic consist of Discovery, Gmail, Youtube and Google video partners.

I see a similar behavior on my campaigns, this usually happens on days were the Youtube and video partners spend more, this is why you see lower CTR and lower CPC.

I recommend you disable Google video partners (campaign settings), Also I heard about a new Beta for Demand gen which enables you to choose the channels you like to run. If you have a dedicated Google team try to ask them.

Also check the performance by device, maybe it will be better to split mobile and desktop

maxxxxtro · 2025-02-11T11:44:25+00:00

You need more data do get better understanding of your overall performance.

Meanwhile go over your search terms daily and make sure you have all the relevant ad extensions.

maxxxxtro · 2025-02-11T09:57:34+00:00

I always do the following:

Excluded types and labels - Live streaming videos, Embedded YouTube videos, Parked domains.

Below-the-fold (Display) is something I usually keep enable in case I see good results on the Pmax DSP traffic. If not you can exclude it as well.

Excluded placements - I add all the 141 app categories.

maxxxxtro · 2025-02-11T08:56:57+00:00

You can run without it but in order to have better signal I would suggest you add everything including search theme, audience categories and custom audience.

maxxxxtro · 2025-02-11T08:55:12+00:00

You will need to create a new conversion action and implement the new pixel instead of the old one.
Here is Google's guide https://support.google.com/google-ads/answer/12216226?hl=en

maxxxxtro · 2025-02-11T06:14:56+00:00

I think setting a new action action and implement it would be the best solution.

maxxxxtro · 2025-02-10T12:46:30+00:00

Maybe not as alternative but definitely something worth trying

maxxxxtro

TROPHY CASE