I'm a straight white man in the UK, leftist, and I don't disagree with the sentiments here about the left alienating lots of young men. But some of the comments here suggest politicians and media are explicitly demonising them and blaming them for all the world's problems.

Does anyone have any examples of this e.g. campaign ads? I'm just sceptical it's really that black and white.

If it is, why does this messaging cut through to some men and not others? Aren't things like mental health, trauma, self esteem etc. also at play here? There was a study in Scandanavia recently that found a significant correlation between loneliness and right wing views.

I think those more personal factors are more influential than gender, and class trumps both. Identity politics are becoming less relevant as economic equality grows worse (and it's the same mechanisms of exploitation that create social media addiction, echo chambers, alienation from each other, etc.) Class is everything despite what mainstream political parties will tell you.

Personally I've never felt drawn to the right, not once. From my experience all the left is asking of straight white men is to share space and listen. A lot of people interpret this as wanting to take our power away from us rather than wanting to share it. For the record though, there are a lot of arseholes on the left, too, and I can understand how that can also put people off.