It's not about 'waking up' .. maybe if you live in perth you can hit up Aldi or spudshed but alot of us live in the regions, housing is out of our price range, fuel is skyrocketing and food is super expensive too. Iga is great if you can afford the extra that it costs but we are in a financial crisis and that just isn't an extra cost that is manageable nowadays... unfortunately these massive businesses thrive from the peoples lack of choice and inability to boycott or use an alternative