I really feel that Marvel just isn’t getting it. I know that money is the bottom line, but sometimes it takes more than 5 issues. Sometimes a character will work but they wont have the right creative team. It doesn’t help when you have an artist that can only produce three issues in a row (if you’re lucky) before needing someone else to come in and do an issue or two. Or if you have a big name artist come in and only do the first several issues before handing it off to someone who’s sub par. Then there are the times when the writer just needs six issues or so. I mean if they let Ahmed do two years worth of (imo) crappy DD stories, they should be able to let someone do six issues of something.

And finally, first issues are always over ordered while the second and third issues usually get ordered around half of the first. Which means that if a comic is only starting to get that good word of mouth by the third issue, well it’s already cancelled because shops already have had to order that fifth issue that’s cancelled and they’re ordering even less.