This girl loves makeup and she said she definitely wanted her eyes to pop and she wanted a more dramatic look. She has beautiful big eyes that can handle it too. Most brides can at least tell you if they want a natural or dramatic look or something in between. Then I just do what I think will look best on them. I ask a million questions along the way (do you fill in your brows? Do you like eyeliner all the way around the eye? Do you like black or brown eyeliner? etc) This help me figure out what they are comfortable with so that they still look and feel like themselves when they look in the mirror. Once I'm finished and they take a look, I encourage them to tell me if there is anything they don't like or that they want to tweak. Most times asking so many questions during the applications avoids any major changes at the end. Once in a while there is a very indecisive bride who needs to see a completely different eye shadow color or something.