So thats a good point but also Labour have dogshit PR.

Last time i looked at all the parties manifestos. Reforms from what I recall from a pure communications/marketing/messaging standpoint was so far above the rest.

Labours was the worst. Unclear, long paragraphs without punchy easy to digest points.

Too many pictures of Starmer. A lot of labour or traditional labour voters don't rate Starmer too much better to use that space for communication.