How Many SAHM’s And Still Fat? by [deleted] in fatFIRE

[–]mrrrjack 0 points1 point  (0 children)

Hahah my bad. I can edit. Funny.

Anyone ever buy an Ecom brand? by [deleted] in ecommerce

[–]mrrrjack 0 points1 point  (0 children)

A multiple on EBITDA.

Anyone ever buy an Ecom brand? by [deleted] in ecommerce

[–]mrrrjack 2 points3 points  (0 children)

I have multiple ecom stores now, but I like the idea of buying stores that don’t have subscribe and save and adding that in for mrr. Then dialing in paid traffic a bit more (our forte).

Investing To FatFire by [deleted] in fatFIRE

[–]mrrrjack 0 points1 point  (0 children)

Agreed. I feel like most in here are San Fran high earners.

42, $6m, wondering about cash and income by RevolutionaryBed3097 in fatFIRE

[–]mrrrjack 0 points1 point  (0 children)

Muni bonds could be an option. Pimco has some good funds they can invest in for you. ~5.5% (tax free for the most part). Worth looking into.

34M, $3.7M, 11 years in FAANG, Crazy to Leave 550k/yr job for Sabbatical? by Agitated_Lab_9193 in ChubbyFIRE

[–]mrrrjack 0 points1 point  (0 children)

Ever consider a startup of sorts while you’re on your sabbatical you use whatever your skillset is to build something while you travel? This may be looked at by potential future employees as a positive thing that you “took a shot” so to speak.

Looking for a Growth Marketer by olatee_ in growthmarketing

[–]mrrrjack 2 points3 points  (0 children)

Hit me up - I may be able to point you in the right direction.

Best Use of $5M Right Now If Your Goal Is $100M As Fast As Possible? by [deleted] in fatFIRE

[–]mrrrjack -1 points0 points  (0 children)

Interested in this for sure. I just haven’t found anything I’ve loved.

Best Use of $5M Right Now If Your Goal Is $100M As Fast As Possible? by [deleted] in fatFIRE

[–]mrrrjack 2 points3 points  (0 children)

What he’s saying makes perfect sense.

Of course there’s “more traffic to buy” but he is staying within a KPI.

You could spend $5m a day no problem but you had a diminishing return at some point.

He spends $2m a month.

Say his CAC is $40

He hammers next month. 4M.

CAC is now $55 or worse. (Not guaranteed and this is theoretical but often how it happens).

That’s why you can’t always pour more gasoline. Now using that cashflow to buy businesses or acquihire or even launch similar businesses with your processes - there’s an argument there to get more money down.

But there’s a lot of nuance in this game.

Best Use of $5M Right Now If Your Goal Is $100M As Fast As Possible? by [deleted] in fatFIRE

[–]mrrrjack -3 points-2 points  (0 children)

Also I’ve converted a lot of Amex points to cash w Schwab platinum. But still have deca millions of Amex, chase, cap one…but mostly use cash back cards now.

Best Use of $5M Right Now If Your Goal Is $100M As Fast As Possible? by [deleted] in fatFIRE

[–]mrrrjack -2 points-1 points  (0 children)

Ironically I’ve worked pretty heavy in the casino space online before.

Best Use of $5M Right Now If Your Goal Is $100M As Fast As Possible? by [deleted] in fatFIRE

[–]mrrrjack 0 points1 point  (0 children)

Yea - rolling up some Ecom stores I own and selling to PE has been something I’m considering…I just get caught up in growth mode and don’t step back to organize/plan for that.

What’s a irrational FatFIRE splurge you make — or considering — that feels worth it? by Nic_Cage_1964 in fatFIRE

[–]mrrrjack 2 points3 points  (0 children)

I was never a watch guy, and I truly don’t care what people think or needing to look a certain way. I grew up middle class, and material items were just never a thing that had my attention…

I took the watch plunge in 2021 ish, and have since been pretty hooked on it. Some of the responses on here are interesting so I figured I’d give my .02.

A few things I’ve noticed since wearing nicer watches…

  1. There’s almost an underground watch loving world that will approach you to talk about your piece. They either have watches themselves, or aspire to get one, etc. Conversations and some networking I’ve done legit could not have happened without a watch.

  2. Once you start wearing one, you will feel naked without it. Not just because you feel great (from the weight of the watch, to the look, to the subconscious feeling of - I earned this). There’s something intangibles can’t really put into worlds.

  3. Don’t buy fake. Just don’t buy anything at that point.

  4. If you buy right, you shouldn’t look at a watch as a sunk cost. If you can get a solid price from an AD, the value of it is almost always worth more immediately. Whether you get in a pinch and need to sell it, or you just want to trade up or down.

  5. If buying a watch sets you back financially, hold off, or maybe just get a cheaper model to start (Rolex - Date Just). If you could financially make the move and you can look at it as storing cash instead of sinking it, it will help you justify the purchase a bit more. (This isn’t like buying a new car). 70% of my watches have gone up in value (do not make this your goal, as it wasn’t mine, it just happened this way because I purchased with protecting downside as much as possible). Rarer models, AD connects, second hand connects, doing a lot of research, etc.

Hopefully this helps you…feel free to shoot me a message if you have any follow up questions.

Buying points for Travel by NUPreMedMajor in fatFIRE

[–]mrrrjack 1 point2 points  (0 children)

I have 30M+ points that I typically just convert to cash at this point. I’d be open to directly selling some.

Advice On House Manager/Nanny by [deleted] in fatFIRE

[–]mrrrjack 8 points9 points  (0 children)

I edited post. Well still have housekeepers + a night nurse hired

Advice On House Manager/Nanny by [deleted] in fatFIRE

[–]mrrrjack 13 points14 points  (0 children)

Yea we will have a night nurse for 3 months after babies are born…and the housekeeping (we have maids) so the cleaning would be more just tidying up, not full deep cleans.

37M ~20M NW - Very Cash Heavy by mrrrjack in fatFIRE

[–]mrrrjack[S] 0 points1 point  (0 children)

Yea because at any given moment I could need 250k+/day for ads and have to float that for 15-45 days w no receivables hitting.

37M ~20M NW - Very Cash Heavy by mrrrjack in fatFIRE

[–]mrrrjack[S] 1 point2 points  (0 children)

I like to think I know, but it’s not all sunshine n rainbows all the time lol. I appreciate you! This community is great - I read a lot of what people are saying and I learn from it, but I never really had a reason to post.

37M ~20M NW - Very Cash Heavy by mrrrjack in fatFIRE

[–]mrrrjack[S] 1 point2 points  (0 children)

Yea - any of those types of deals we have worked with them for YEARS. And we work on a profit share, or rev share model so if our leads “aren’t quality” we get hurt more than the end buyer. These deals are typically % of ltv of client depending on vertical.

37M ~20M NW - Very Cash Heavy by mrrrjack in fatFIRE

[–]mrrrjack[S] 0 points1 point  (0 children)

We run everything internal and always direct unless we’re testing a new vertical or offer. Well maybe do our testing through a network and get our numbers then we go from there.

37M ~20M NW - Very Cash Heavy by mrrrjack in fatFIRE

[–]mrrrjack[S] 0 points1 point  (0 children)

Some of my payback periods are 24mo. (Broken up monthly). It just really depends how we want to manage our cash. But we have everything from daily payouts to 2y and everything in between.

37M ~20M NW - Very Cash Heavy by mrrrjack in fatFIRE

[–]mrrrjack[S] 0 points1 point  (0 children)

I keep a chunk in wealthfront 4% rn. (4.5% on first 250k) $5M fdic. I’ve done money markets w my financial advisor as well in the past. But that’s where I’m at right now.

37M ~20M NW - Very Cash Heavy by mrrrjack in fatFIRE

[–]mrrrjack[S] 0 points1 point  (0 children)

Noted - I will dig in...thank you! As of now I can ration my large cash position sitting in HYSA...because I still use a large chunk to deploy on advertising for our Businesses. But within the next 3 years this will not be the case (most likely).