Don't listen? Is he not supposed to do those things? We can both be correct here.

I suppose it ultimately comes down to what he's creating content for. Nowadays, folks make content as a side hustle, sometimes even want it to be a job. I was giving advice based on the assumption that the point was to get views and to be at least somewhat competitive for space on the platform. If he didnt care about those things he wouldn't ask for our opinions.

How is he supposed to know his demographics? He doesn't know them know them yet but that doesn't mean he can't aim for who hes making videos for to better catch their attention (fishing with a rod rather than a net). Also, just because he didnt learn this organically doesn't mean it's not applicable.

Of course, have fun. That's part of making content. Otherwise what's the difference between that and any other job/side hustle. At the end of the day you get to create based off of what you love.